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The book arrives on Tuesday, bearing the kind of Gladwellian title — “Dataclysm: Who We Are When We Think No One’s Looking” — meant to tell readers that a Big Idea lies between the covers.

Rudder’s talk at the Empiricist League borrowed from the book’s first chapter, covering the basics of whom we’re attracted to and why.

The site runs the answers through some calculations to determine a match percentage for any given couple and then shows it to them. Rudder, who lives in the Williamsburg neighborhood of Brooklyn, is married and has never been on an online date.

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It was enough to make me wonder why Louis CK doesn’t use Excel charts in his stand-up. Rudder: “From the time you’re 22 you’ll be less hot than a 20-year-old, based on this data.Rudder, who has a kind of self-effacing charisma (“This segues to the next point on my shitty piece of paper here”) stammered for a bit and smiled. “This is attractiveness votes, so think of this as our proxy for lust,” he said. She was looking for a clear-cut answer, a capital-T Truth. So that’s just a thing.” A flawed, messy, human thing that we probably could’ve intuited, but now, thanks to the data, we know.But in 2009, Rudder said, “It was a different world because no company ever published any of their data about it.So even just the fact of publishing some stats felt kind of transgressive.” Rudder’s first post about race — “How Your Race Affects The Messages You Get” — topped 1 million views. His writing on OKTrends didn’t somehow speak to a larger, introspective truth.n mid-August, couples and lonely hearts packed a Brooklyn basement to hear scientists make sense of something the crowd could not: love.

It was the 11th meeting of the Empiricist League, a kind of ad-hoc, small-scale TED Talks for scientists and the New Yorkers who adore them.That’s already a rich source of personal data to draw from, and OKCupid layered more on top of it.Every person coming to OKCupid has the opportunity to answer thousands of questions about what’s important to her and her prospective mate.The hallmark of nearly any Any except maybe Tinder-type sites, which pull from a Facebook account and rely heavily on profile images." online dating site is the information a user volunteers in the hopes it’ll help find her love, sex or some combination of the two.“Women who are, say, 28 find guys who are also 28 about the most attractive, and so forth.